Inviting an effortless dose of luxury into the bathroom can be as simple as investing in a plush bath towel.

But when you’re in an aisle with a sea of options in front of you, making a choice is easier said than done. Do you go for the softest one, the most expensive one, or the thickest one?

Turns out, there is a lot more to buying bath towels than just running your fingers through them. Everything from your environment and personal preferences to specific use cases — the gym included — can inform the type of towel that best suits your needs.

MP Magic recommends considering the three essential elements: fabric, weave, and weight. 

1) The fabric of your luxury towels. The fabric and construction of the towel are one of the first things which should be considered when choosing a luxury towel. There is a range of fabrics that are used in the manufacturing process, all with different qualities, and it can be difficult to know what fabric constitutes luxury.

Egyptian cotton. Often recognised as one of the best and most luxurious kinds of cotton in the world, Egyptian cotton towels have an esteemed reputation for strength, absorbency and superior softness. Egyptian cotton is manufactured using a deep pile formed by twisted yarn ‘loops’. The loops create an extra layer of absorbency alongside the yarn itself as the loops ‘trap’ the water inside the yarns of the fabric.

Giza 86, this Egyptian extra fine & extra-long-staple cotton, originates from a very small specific area on the Nile Delta, the most fertile area of Egypt. It has an undeniably high performance in strength, cleanliness and softness.

The good quality of these counts is similar to American Supima cotton: fibre length around 33 mm and from 4.3 to 4.9 micronaire. With these characteristics, yarns can be produced up to Ne 50/1 and 70/1.

2) The weave of luxury towels. Understanding the weave of a luxury towel is essential for making an informed decision. Towels can be woven in several different ways and each weave has a different feel and texture. The two weaves for luxury towels are as follows:

 A terry weave creates a softer pile fabric that is extremely absorbent and durable. One of the more popular choices of weaves is constructed with large uncut loops on either one or both sides of the towel for extra absorbency.

Waffle weave towels are constructed using a honeycomb formation and the raised edges around each square give the towel its namesake waffle pattern. The fabric is lightweight and its fast-drying qualities make these towels ideal for kitchen use, typically as dishtowels. A coarser and larger gauge waffle weave material creates a plusher feel and texture to the towel which creates an ideal luxury bath towel.

3) The weight of your luxury towels.

Another important factor in your decision to buy luxury towels is weight. The standard unit to measure the weight of luxury towels is grams per square metre (GSM), usually the heavier and denser the towel, the more absorbent the towel is. However, a heavier towel does take a lot longer to dry completely so is more prone to odour retention if you do not allow it to fully dry before reuse.

A lightweight towel is up to 400gsm they are much thinner, lighter and fast-drying. This weight is perfect for towels that are used recurrently in everyday chores. They are also great for trips outside of the home, on holiday or to the gym as they fold away and dry quickly for easy transportation.

A popular weight with qualities of both lightweight and heavyweight towels is the medium weight towel of around 400-700gsm. They are often as soft and absorbent as heavier weighted towels however their lower gsm makes them cooler and faster drying. Ideal for frequent use in family households, their fast-drying and durable nature makes them ideal for a busy family bathroom.

Heavyweight towels of around 700-900gsm are extremely soft with a plush, luxurious feel. They are incredibly absorbent and keep you warm and cosy whilst drying. Although they can be expensive, if cared for in the right way, heavyweight towels are a great investment and can last for years. Because they take longer to dry, they are ideal for an indulgent bathroom experience rather than being part of an everyday bathroom routine.

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